Majid Al Futtaim is a holding company in Dubai with over 40,000 employees operating multiple business units including shopping malls, retail, and leisure establishments in 13 countries including the UAE, Lebanon, Egypt, Saudi Arabia.

Within their Leisure business unit, there is Global Snow, and the flagship Ski Dubai snow park. Our brief for Global Snow was summarised down to following statement… "Develop a signature brand experience that embodies Global Snow's excitement, optimise the booking process, and boost customer retention."

Matching their ambitious goals of opening more snow parks, we were tasked to build a dual language scalable digital experience that would work across multiple formats — web, kiosk, display, apps and more.

By leading my team of skilled designers, we established clear timelines for the various stages of development, ensuring efficient internal, peer, and stakeholder reviews. When Ski Dubai launched their new website, our efforts resulted in…

• A significant 19.8% increase in whole-site conversion rate

• An outstanding 43.91% reduction in bounce rate

• Reduced customer acquisition marketing by 20.58%