Format–3 is a new type of agency. A collective energy of global talent coming together to deliver the best in product strategy, design and execution. A true innovation design partner, reimagining the agency model.

Starting from a grid, based on "Grid Index" from Carsten Nicolai has been a goal for many years and this project was just the ticket! I initially used the grid to design the "F" Monogram from scratch then tessellated this through many design details from grid systems, to keynote templates and duplex business card with rainbow foil. Typeface is Söhne by the one and only Klim Type. The website was an opportunity to bring all this to life with motion, including a custom F built in Three.js

The identity has been designed to set a foundation that is adaptable, playful and ever-evolving… these guys have a bright future!

Website content and art direction by me, dev by James. Logo motion by Sayeed. The website was also awarded Site of the Day by the prestigious AWWWARDS platform.