Initially briefed to create an animation for health professionals and pharmacy sales teams showing data around a medical study, it became apparent that an animation – although aesthetically pleasing would not be the best tool.

After taking the stakeholders through various case studies, I convinced them an interactive site where the user can go through various data visualisations would be much more effective than a passive animation experience. Developed by the incredible Fábio Azevedo.

(For NDA reasons, the logos, text and real numbers have been modified)